An Ezine is an electronic magazine or newsletter. The electronic format makes it easy to respond to your ad. A simple mouse click is much more convenient than picking up the phone, mailing in a card, or driving to a physical store The electronic format offers less potential for distraction before they arrive at your "store". Just think if you send a traditional sales flyer through the mail. The customer is eager to buy but needs to drive past several other retail establishments to arrive at your store and then walk past still more in the mall or shopping center. They might spend the money meant for your pocket before they ever arrive! In an Ezine they click right from the ad into your "store" so there is less potential for loss.

Subscribers have opted in. Opt In means they have voluntarily signed-up to receive the Ezine and were not added to the list without their knowledge or permission. Your ad is less likely to be tossed in the garbage like junk mail or deleted like spam. It is also likely to be "white listed" and so won't get caught up by spam filters. Cheaper than most traditional forms of advertising. Priced television, radio, or print media lately? It is also cheaper than many other internet advertising options. Have you looked into the cost of PPC?