Website promotion is getting easier everyday because of the many methods you can do to advertise sites. One new strategy is what we call three-way link exchange. Asking a webmaster to trade links with you, or also known as two-way link exchange, is now common to most people. But this new strategy that we’re talking about is not yet used by many. Let us first review some common terms and its definitions.

Two-Way Link Exchange (or simply called as link-exchange) is simply looking for other sites that is somehow related to your website and ask its webmaster to place link from their website to yours and in return, you will do the same. This is now done by almost all of the webmasters in the world. This means increase of inbound links plus of course helping your site visitor to look for other sites, which might be helpful to them. Three-Way Link Exchange is somehow similar to two-way link exchange but the difference is instead of putting a link to another site on your own site, you will place its link on the other site you have. Sounds complicated? Let me discuss it furthermore.