Don’t own a cafeteria: Let a food company do it. Don’t run a print shop: Let a printing company do that. It’s understanding where your real value added is and putting your best people and resources behind that. Back rooms by definition will never be able to attract your best. We converted ours into someone else’s front room and insisted on their best. This is what outsourcing is all about." - Jack Welch, ex-CEO of GE If you want to be found in search engines and attract visitors to your sites with little or no funding, then webmaster staffing or outsourcing is the answer to your problem.

According to Jupiter Research, 48 percent of large marketers are currently outsourcing their search engine marketing (SEM) programs. Their research also shows that 80 percent of companies that are into outsourcing are satisfied with the performance of their campaign, compared to just 58 percent for those that handle SEM in-house. Outsourcing has hit virtually every industry, and now it has become a vital strategy for search engine marketing firms that not long ago are very adamant about webmaster staffing.